Cookie Policy
Last updated: 28 June 2026
1. What Are Cookies
Cookies are small text files stored on your device when you visit a website. They help the website remember your preferences and understand how you use the site.
2. Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the website to function. They cannot be disabled.
| Cookie | Purpose | Duration |
|---|---|---|
token | Authentication — keeps you logged in | Session (expires on browser close or token expiry) |
refresh_token | Authentication — allows automatic session renewal | 7 days |
Functional Cookies
These cookies enable enhanced functionality and personalisation.
| Cookie | Purpose | Duration |
|---|---|---|
feature_flags | Controls which features are displayed | Session |
Third-Party Cookies
Analytics (Google Analytics 4)
We use Google Analytics 4 (via Google Tag Manager) to understand how visitors use our website. These cookies help us measure page views, navigation paths, and feature usage so we can improve the experience.
| Cookie | Purpose | Duration |
|---|---|---|
_ga | Distinguishes unique visitors | 2 years |
_ga_<container-id> | Maintains session state | 2 years |
You can opt out of analytics tracking by clicking “Reject” on our cookie consent banner. For more information, see Google's Privacy Policy.
Marketing (Meta Pixel)
We use the Meta (Facebook) Pixel, loaded via Google Tag Manager, to measure the effectiveness of our advertising and understand the actions visitors take on our website after seeing or interacting with our ads. These cookies are only set when you accept analytics and marketing cookies.
| Cookie | Purpose | Duration |
|---|---|---|
_fbp | Identifies browsers for ad delivery and measurement | 3 months |
_fbc | Stores ad click identifiers for attribution | 3 months |
You can opt out by clicking “Reject” on our cookie consent banner. For more information, see Meta's Privacy Policy.
Consent Preference
| Cookie | Purpose | Duration |
|---|---|---|
wwc_consent | Stores your cookie consent preference | 1 year |
Payments (Stripe)
When you make a payment, Stripe may set cookies to detect fraud and process your transaction securely. These cookies are governed by Stripe's Privacy Policy.
3. Managing Cookies
You can control cookies through your browser settings. Note that disabling strictly necessary cookies will prevent you from logging in or using core features of the platform.
Common browser cookie settings:
- Chrome: Settings → Privacy and Security → Cookies
- Firefox: Settings → Privacy & Security → Cookies
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and Site Permissions
4. Changes to This Policy
We may update this cookie policy if we introduce new cookies or change how we use existing ones. Check the “last updated” date at the top for the latest version.
5. Contact
If you have questions about our use of cookies, contact us at hello@waggywashclub.co.uk.